Now that we are in the midst of the holiday gift-giving season, many of you may be searching for the perfect presents to give friends and family members. Whether braving the busy parking lots at malls or surfing the internet for the latest deals, shoppers are likely putting a lot of time and energy into purchasing gifts that are just right. After all, when it comes to gift-giving, isn’t it the thought that counts? Conventional wisdom tells us that how much a gift is liked or appreciated is based not just on the gift’s objective quality, but also (and more) on how much thought the gift-giver put into choosing it. If that’s the case, then, you need not worry about getting the “perfect” gift. Your gift will be appreciated and valued for the thought behind it, right?
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