As election season approaches, many of us are deciding how to vote on policies that will influence our country and communities. How do we make these important choices? What sources do we turn to when deciding how to vote? We certainly can and do seek out objective information, listen to educated opinions, and consult our own values. However, it might surprise you to learn that what other people think makes the largest impact on our own policy attitudes.
People are surprisingly susceptible to the influence of others and the voting booth is no exception. In fact, one classic paper in political psychology (Cohen, 2003) shows that what other Democrats or Republicans think influences our opinions much more than the actual content of a policy. The paper has a few important lessons we should all keep in mind as we begin to formulate our opinions about candidates and policies.
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