Why is it that at the beginning of January, we’re able to keep our New Year’s Resolutions—hitting the gym regularly, drinking less alcohol, wasting fewer hours on Facebook, following a budget or a diet—but our willpower wears off as the month wears on? Similarly, how come at 9am, 10am, and 1pm, we easily walk by a tantalizing plate of brownies someone left in the lunchroom at work—but at 4pm, we give in and eat six?
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