What is Charisma?

Did charisma win the 2012 election?

Today on PYM we are pleased to bring you the second guest blog from Emily Plutov, advanced undergraduate at the University of Illinois, Urbana-Champaign.

In some of PYM’s election coverage, Amie cited an example of the incredible influence television has over voters’ conceptions of political figures: the famous debate between John F. Kennedy and Richard Nixon in 1960. In this debate, Kennedy was the clear victor; not only was he calm and collected, but he also was said to have displayed “charisma,” an attribute that people widely believe makes politicians into effective leaders.

What is charisma?

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