Thứ Hai, 5 tháng 3, 2012

Can Mitt Romney connect with the working-class voter?



Mitt Romney (source)

During a US Presidential campaign it is common practice for a candidate to engage in some form of impression management. For instance, in 2008 many media outlets thought John McCain's choice of Sarah Palin as a Vice Presidential candidate was a move to boost McCain's image as a "Maverick" candidate. For similar reasons, Bill Clinton played saxophone live on the Arsenio Hall Show during the 1992 campaign. In these examples, candidates tend to create public personas that convey their similarity to average Americans (who tended to be younger, less wealthy/educated, and hipper than the candidates themselves).



This practice is still true in the 2012 US Presidential election: Candidates attempt to manage their public persona, to appear similar to the younger, working/middle class Americans that make up a majority of the voters in the election. Importantly, given that the country is just starting to recover from an economic recession, it is critical for candidates to appear that they understand and empathize with the average working-class American. The Republican Presidential hopefuls have varied widely in their ability to convey their understanding for working-class Americans. Perhaps the most successful candidate has been Ron Paul: One of the pillars of Paul's campaign has been putting an end to government practices that favor the elite. The least successful in my view has been Mitt Romney. 
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