Confession: Today I ate three cookies. Not because I particularly wanted them, but because they were there. I could be a case study for
Brian Wansink’s book “Mindless Eating: Why we eat more than we should.” Wansink was one of the invited speakers at SPSP 2012 and he and his colleagues, such as
David Just, apply psychology and behavioral economics to food marketing. They use experiments to answer questions such as, “Why do we eat more than we should?” and “How do we get kids to pick healthier food in the school cafeteria?”
Here are a few of their scientifically-backed tips for making healthier food choices. Many of these tips have been put in place in lunchrooms as part of their “
Smarter Lunchrooms Initiative,” but I think they can also be adapted for use at home, particularly if you are struggling with a child who has very particular food preferences.
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