Mind over meat: How we justify eating animals

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Most people like animals and have no desire to hurt them. An estimated 63% of American households own at least one pet, and many love their pets like children, doing everything possible to ensure their health and well-being. At the same time, however, at least 80% of Americans eat animals as a regular part of their diet. In recent research, Brock Bastian and colleagues refer to this as the "meat paradox," and they propose that people attempt to reconcile this paradox (and reduce the cognitive dissonance associated with it) by reassuring themselves that the animals they consume (unlike their pets) do not really have minds - that is, they cannot think, feel, and understand their fates, and therefore they do not really suffer.

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