There's nothing wrong with turning red: The social functions of embarrassment

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Embarrassment is embarrassing. The act of blushing, for example, can itself be more traumatic than whatever triggered it, prompting some to resort to blush-reducing surgery. Even if you're not a blusher, embarrassment is often hard to hide - it makes itself known in nervous laughter, sweaty palms, averted eyes, and other involuntary responses. Most of us will do whatever we can to avoid this awkward experience. But research suggests that showing embarrassment is nothing to be ashamed of, and in certain ways it might even serve us well.

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