Thứ Ba, 24 tháng 5, 2011

But that’s not all! The art (and science) of persuasion

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When I was in elementary school, there was a brief period where I was a member of the Campfire Kids (imagine a knockoff Girls Scouts where boys were allowed to join too). And of course, like the Girl Scouts, every year we had our candy drive. What candy I couldn’t unload on my dad’s coworkers, I’d try to sell door to door. As part of my pitch, I got to let them know that if they bought a box of candy, they’d also be getting a coupon to the local pizza place! Little did I know that I was practicing an age-old persuasion technique called “That’s-Not-All.” 

For today’s post, I am going to let you in on some of the most commonly used persuasion techniques that people employ to get what they want. In fact you may have been using these techniques for years without even realizing it. Hopefully this will help you put a name to the technique, and prevent you from falling prey the next time a salesperson (even that cute little girl trying to sell you candy) tries to use one on you. Or, in a more evil moment, you may find yourself employing one of these techniques to ensure that you get what you want.
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